A Guide to Video Marketing for Small Businesses
Video marketing has become an immensely popular way of promoting businesses online. With the increase in internet accessibility, videos are gaining traction to promote businesses. The key factor behind their steep rise as a marketing tool is their ability to engage viewers across different platforms. Add to that the advantages of being a flexible and relatable means of marketing, and it’s easy to see why videos are increasingly becoming dominant in the marketing industry.
Today videos are used for promoting businesses of all sizes. Even small businesses are making a big impact with videos as it’s easy to derive results through them even without the luxury of a large budget.
If you haven’t considered videos for marketing your small business yet, it’s high time you do so. This guide will help you to get started with it. Let’s begin by understanding what does video marketing exactly means.
What Is Meant by Video Marketing?
Video marketing is a content-specific approach to business promotion. It involves making and using videos to capture your viewers’ attention and converting them into consumers. This marketing strategy is not enough to create videos that impress your target audience. You need to ensure that your videos find wide reach and acceptance among the viewers for gaining maximum mileage. That is why you also have to pay attention to the video-sharing aspect.
Advantages of Video Marketing for Small Businesses
Video marketing extends many benefits for small businesses. Some of the top advantages of using videos for marketing small businesses are as follows:
Enhance Connection and Engagement
Videos enable you to develop an emotional connection with your viewers. Whether you come up with inspiring, educational, or funny videos, you can engage them through your content.
Convey Message Quickly and Impactfully
You can express a lot about your brand or products quickly through your videos. At the same time, you can ensure that your message creates an impact on your viewers.
Gain More Exposure and Outreach
You can share videos across different social media channels. Further, videos carry the potential of being shared by viewers and even becoming viral, which can increase their reach manifolds.
Improve SEO and Increase Traffic
When done right, video content can be great for your SEO. They can pop up in relevant viewers’ search results. This can help to increase traffic to your website and improve sales potential.
Increase Brand Recognition and Visibility
By conveying your message in the visual storytelling mode, you help to establish brand recognition and increase brand visibility among your viewers.
How to Create Videos for Marketing Small Businesses?
For making quick and cost-effective marketing videos to promote your small business, you need to follow some steps. Here’s what you need to do:
Set Your Goal for the Campaign
Before you jump into creating a video, you have to set your goals. To have a clear idea about your purpose, start by asking yourself do you want to:
- Enhance your brand awareness?
- Improve sales?
- Build trust and credibility?
- Educate people about your products?
Depending upon your purpose, you need to create specific videos. For instance, brand story videos are great for increasing brand awareness, while customer review videos work well for building trust and credibility.
Decide Upon Your Budget and Select Your Tools
The next thing to do is plan your budget for the marketing campaign and then accumulate the tools to create your video. Remember that you can come up with impressive videos even without having a lavish budget.
For instance, you can shoot the campaign using your smartphone. An inexpensive tripod and a microphone can come in handy while filming your video. Once you have the footage, you can use an online video editor to edit your footage on your PC and give it a professional look.
Focus On Creating Engaging Content
Whatever be your goal for the video campaign, always ensure that your content is viewer-centric and engaging. Use your creativity to grasp the attention of your viewers and offer them a memorable piece of content. Depending on the type of video you select to make, follow a suitable approach.
For instance, if you create an educational video to explain how to use your latest product to your target audience, avoid emphasizing too much on the sales pitch. You can include a call to action at the end to guide them about what to do next.
Share Your Video and Optimize It
Once you are done editing the video, you can move on to sharing it on your chosen platform. Ensure to keep it mobile-friendly as many viewers watch videos on their smartphones. Also, optimize the video to appear promptly on search engine results.
Keep in mind that after you share your video, take time to read the comments and reply to your viewers. This will make them feel your brand is approachable and help you to strengthen your connection with them.
How to Promote Your Videos for Greater Outreach?
It’s not enough to create and share the videos. You have to work towards increasing their outreach as well. Here are a few tips for leveraging your videos for maximum advantage:
Share Your Video Content on Social Media
Social media platforms are among the best places to share your videos. By cross-posting your videos across different platforms, you can help them gain more exposure and engagement.
You can post your videos on popular platforms like YouTube, Facebook, Instagram, and Twitter. But take out some time to get an idea about how these platforms function before sharing your videos on them.
Incorporate Your Videos in Your Landing Page
Your website is where people can find all information about your brand and products. So, it makes sense to include your marketing videos on your landing page. For instance, if you make a consumer review video, you can include it on your product landing page to improve sales.
Run a Low-Budget Targeted Video Campaign
Another way to boost the reach of your videos is to opt for paid video campaigns on social media platforms, such as Facebook and Instagram. By investing a small amount of money, you can enhance the number of views for your videos.
The best part is that you can run such campaigns for a targeted audience, increasing the chances of conversions.
Get Going With Your Video Marketing Efforts!
Video marketing for small businesses is easy to master once you know the basics. Now that you know the fundamentals of creating videos and promoting them, go ahead and incorporate them into your marketing strategy and start reaping the benefits.