Business

6 Ways TikTok is Effective for Businesses

Social media can be used for a plethora of reasons. At first, it was mainly used as a communicative measure for society to be able to keep in touch with loved ones, especially those that lived far away. Nowadays, there are careers based on social media, such as social media influencers, social media managers, and even virtual assistants. Over the years, businesses have realized that social media is not just used for posting photos of your latest vacation or your recent night out with your friends. Social media platforms, like TikTok, are a fantastic way to reach out to potential customers and current customers and build a trusting relationship with them. With the simple click of a button, you can share information and photos of a brand new service or product that your business is releasing. This then gets shared with users from all over the world, increasing your reach and your page clicks. Just how effective is it, though? Keep reading to find out the six ways it is effective for business.

1. Video Content is More Popular These Days

TikTok is on the rise and has been for quite a while. Originally seen as an alternative to Vine, people flocked to the social media platform to post funny videos. The popularity of TikTok even spurred Instagram to make their own version called Reels. With the number of users on TikTok increasing and the popularity of the platform constantly rising, businesses soon caught on to the fact that this would be an amazing opportunity for their products. From making videos solely to advertise upcoming products to posting funny, relatable videos to pull in potential customers who like the brand’s image, businesses are loving TikTok. 

2. Improves Brand Image

TikTok, as a social media platform, gives businesses a chance to add so much personality to their brand image. A lot of people these days want to see the behind-the-scenes of a company, as this builds up a trusting relationship between the business and customers. Society loves to laugh at funny videos online, so why not utilize this within your business? Making your company more personable and adding some character is a fantastic way to increase the interest in your products. Funny videos also go a long way, especially since they are incredibly easy to share around the world. They also never expire, so your videos can be seen two months after you have even posted them, making it a constant cycle of new potential customers viewing your social media content.

3. Viewing Analytics to Quickly Alter Business Methods

As a business, you also need to be keeping track of your social media analytics to see what is going right for your business and what may need to be improved. If you’re not quite sure how to create a great brand image for your business, then you may need to take a look at the ultimate marketers’ guide to TikTok analytics. These analytics provide users with statistics of views, profile clicks, etc. This is an incredible way to keep track of what videos may be working best for your business. Social media can be a lot of trial and error, and it can take a while to even figure out the right social media strategy depending on your business’s niche. 

4. Fantastic For Exposure

Social media is a proven method used by businesses to increase custom, company interest, and exposure. Putting your business out there on social media is much better than just being on a random domain. A lot of people find out the latest news and find new products just from scrolling through social media during their daily commute. TikTok even allows businesses to create advertisements that pop up on people’s main video feeds while they scroll through. If the video is interesting enough, then the potential customer will stop to watch and will decide whether they want to check your page or not. By increasing the clicks on your TikTok page, the number of potential customers rises. This means it is vital that you add a link to your business page on your TikTok account, so those that want to know more about your business can easily find it without wasting any of their time. People need ease of access these days, especially since social media and the internet in general have been completely oversaturated and extra competitive in recent years.

5. Trends Make the World Go Around

It is also important for businesses to keep up with trends too, as this will be a great boost to your business’s exposure. Trending topics or trending sounds tend to be pushed a lot more than regular old videos on TikTok. This means that if you use the right sounds that are popular at the moment, your video may appear on a high number of people’s main feeds. You need to make sure that you capture users’ attention in those first few seconds, either with an interesting caption or the video content itself. It is so easy for users’ to just scroll past a video if they aren’t interested, so it is your job to figure out what will catch potential customers’ eyes.

6. Be the Expert of Your Niche

TikTok is one of the most popular social media platforms at the moment due to its ease of access and overall entertainment purposes. Twitter is best for conversational promotion and connection, but TikTok is all about posting informative or funny videos. Maybe your niche is about plants? Making informative TikTok videos about plants will draw in potential customers who will then view you as the go-to expert for advice. Even making a funny or relatable video about caring for plants will attract those that are also interested in plants. People love relatability, and they enjoy realizing that they aren’t the only ones that behave a certain way. Utilize this psychological aspect of society to boost your business’s exposure and add a bunch of personality to your company.

As the majority of people are on some form of social media these days, it is crucial to your business that you make a social media page as soon as possible. Preferably, you should be utilizing as many of these social media platforms as possible, whether it be TikTok, Twitter, Instagram, or Facebook. You will see the benefits of social media extremely quickly, as long as you use the right features and create interesting content that will catch the eye of potential customers. Let users know that you are the person to go to for your niche and that you can be trusted by clients.

G Gulati

G Gulati is an Author, Celebrity Interviewer, Global Personal Branding & Brand Engagement Consultant known for his experience and ability to help individuals build head-turning brands that attract opportunities. Gulati has authored 5 books, and his idea of a fun day is writing, listening to audible books and decoding personal brands through interviews and polls.

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