6 Signs It’s Time to Hire an SEO Marketing Manager
It matters where your website appears when your prospects search for the products or services you offer. If your website doesn’t appear on top of search engine results pages, how do you expect to make sales? If customers don’t have easy access to information regarding your products or services, how can they learn about your brand?
The first step to increasing sales and achieving your business goals is to ensure that people find your company website when they search for specific products or services online. If you don’t get this first step done, you might have a hard time growing your business and standing out from your competitors.
It’s essential to establish a solid online presence in today’s competitive market, and one of the best ways you can do that is by hiring those who know the ins and outs of SEO. Professional SEO marketing managers are the best ones to help you navigate your way through the top of search results.
If you’re looking to boost traffic to your website and dominate the digital world, here’s when to seek help from SEO marketing managers.
When to Hire SEO Marketing Managers
To help companies rank high on search engines, SEO marketing managers create customized SEO strategies. Higher rankings, particularly on the first page of search results, lead to more organic traffic and leads.
SEO strategies can be more complicated than they sound, though. These strategies include on-page SEO, off-page SEO, local SEO, link building, and more. According to the SEO experts from advdms.com, here’s when you should invest in the services offered by SEO marketing managers:
1. Your website is not on the first page of search results.
SEO is about being at the top of search engine results pages. Visibility is everything. You will miss out on a lot of visitors if your website appears on the second page of search results. Remember that more visitors means more sales. When you invest in professional SEO services, you get to know and incorporate the following into your digital marketing campaign:
- Keywords relevant to your business (keywords are the key!)
- Efficient SEO tools for optimizing your website
- Top-notch content written specifically for your website
- High-quality backlinks
2. You encounter a sudden drop in traffic.
Sometimes, your website may suddenly drop in ranking. While you may be on the first ten of search results, there’s no guarantee that your website will rank the same tomorrow. Google regularly updates its algorithms, so positions on search results change from time to time. Your ranking may start to drop due to one of the following factors:
- Configuration Error
- Ineffective Backlinks
- Improper Keywords
- Google Penalty
- Duplicate Content
You can’t afford to plummet down the search results, especially if you rely on your website for sales. Professional SEO services are what you need to keep you in the top ranks. Experts in SEO know how to address issues that could impact your website’s ranking, such as the ones previously mentioned. Having them work for you can help you get back to the top and maintain your ranking.
3. You have a slow-loading website.
It can be frustrating to wait for a webpage to load. If your website does not load within three to four seconds of clicking, you’re losing more customers or clients than you think. Internet users don’t stick around a website that takes too long to load. They look for competitors with a fast-loading website. With SEO marketing managers, you are guaranteed a website that loads fast.
4. You have an unresponsive website.
Mobile users account for more than half of all site traffic. Nowadays, mobile phones and tablets are more widely used compared to computers. Customers could lose interest in your website if it isn’t optimized for mobile devices. They may end up surfing other websites. SEO experts can help you ensure that your website functions well, regardless of whether your prospects view it on their mobile phones, tablets, or laptops.
5. You have an outdated website.
Let’s say you were able to get your prospective clients or customers to visit your page. Let’s also say your website loads very quickly. However, visitors aren’t spending much time on your pages. Wondering why? The way your website is designed might be the reason. Does it look professional? Does it reflect your brand’s credibility? Is it useful and easy to navigate?
Having a professional-looking website will help you catch your prospects’ attention. Longer dwell times, in turn, can help build your reputation. Your website is one of the first things your prospects see, so it should look professional and updated. Otherwise, you won’t make a good first impression if visitors don’t find it attractive and appealing enough.
6. You are not getting desired results.
With low conversion rates, organic traffic becomes meaningless. Conversion rates refer to the percentage of visitors that click on your links and fill out order forms. SEO professionals have the required expertise and tools to analyze the performance of your website. These tools allow them to diagnose the problem and create a plan that will help improve conversion rates and increase sales.
With the volume of businesses going digital nowadays, it’s essential that you stay ahead of your competitors. The best way to do that is to seek help from professionals who have extensive experience in helping businesses rank #1 on search results.