3 Key Ways to Take Your Small Business From Startup to Success
If you have a small business, you know how challenging it can be to create and build the entrepreneurial venture of your dreams. From the flash of an idea or sweet moment of inspiration to birthing your business in the world is a demanding journey. You have to go from idea to full on concept to the immense array of details needed to bring a small business to life.
When you first birth your startup, you find yourself having to do almost all of the work on your own. You wonder what the best next steps are, plan out your path and then begin to breathe life into your fledgling venture. There are so many choices to be made, but if you make sure to focus on several key items you can put your new enterprise on the path to success.
Get First Page Ranking on the Search Engines
One of the best ways to get noticed and to boost your new business is to hire a small business SEO expert to get your website ranked on the first page of search engines. With a top ranking, you’ll be able to drive traffic and potential customers to your site. When prospects look for the type of products or services you provide, they’ll see you front and center.
SEO (Search Engine Optimization) is a very specialized field that is ever-changing. Rather than try to hire an in-house employee to do the work, it makes a lot more sense to outsource SEO to an expert with a proven track record. They’ll be able to get the rankings and results your business needs.
Craft the Perfect Elevator Speech
Creating a cogent, compelling and creative elevator speech can lay the groundwork for true business success. An elevator speech is basically a 60 to 90 second infomercial that you could share with someone who asks “what is it that you do?’. As you work on your speech, you’ll find that you have to be concise and capture the true magic and essence of what your business venture is all about.
Once you’ve prepared your elevator pitch, spend time saying it out loud and see where it can be fine-tuned. It should wow whoever you are sharing it with, and leave them with a crystal clear vision of your value proposition and why they should want to do business with you and your company.
Come Up With Ways to Make Selling Easier
When you start a new business, it’s important to take a creative approach to building your sales funnels. A great online campaign can drive prospects to a landing page on your site. Once there, they can share their email address in return for a valued free gift that you are offering.
It’s also helpful to see if you can leverage traditional sales channels to your advantage. If you are reselling a product or software from a national or international company, there’s a good chance they will have inbound prospects calling them. You can sell yourself and your company to their sales reps. If they are impressed with your knowledge and abilities, they’ll be able to refer potential customers to you so you can give them personal attention and close the business deals.